+108% ROAS through better Data for your Ad-Algorithms
With Mable, you'll experience an unmatched Data Quality for your Ad-Algorithms. More Conversions, faster Learning-Phases and a one click no-code integration lead to more cost-efficient marketing in minutes! Try mable and see the uplift in your own Ad-account today.
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Mable in a Nutshell
Hey, I'm Nils, Co-Founder and CEO of Mable. In this short info video I'll explain what Mable is and what possibilities it offers.
Let me show you how Mable tracking increases the algorithm performance of your Meta & Google Ads and how you can use Mable to actively steer the algorithm away from targeting Existing Customers and instead towards generating New Customers and Subscription-Purchases.
Up to 100% more conversion in your business manager again
Reliable data is the foundation to scaling your campaigns
Scaling is not rarely a challenge in its own right. While creatives or “too small” target groups often dominate discussions, a crucial overlooked aspect is the data foundation of the algorithm.
The better data provided by Mable enables advertising algorithms to match users more precisely and thus optimize targeting (i.e. target group detection). This avoids expensive losses due to dispersion.
Shortened Learning Phase, Reduced scattering losses & Improved ROAS
Every digital ads campaign initially needs to collect data on which type of users convert and which don’t to learn who to target. During this learning phase the targeting is not yet optimized and the marketing spend is therefore deployed less efficiently.
The more precise conversion tracking with Mable results in more data, meaning a higher number of recorded conversions and thus shortens the duration of the learning phase which in turn reduces costs.
Better Insights lead to better decisions
In creative testing a few conversions can make the difference when deciding which ads to scale and which to stop. Incomplete conversion data can lead to wrong decisions and high costs while scaling due to insufficient information.
Thanks to the improved data quality with Mable the attribution logic of the advertisement platform becomes more accurate and is able to match a greater percentage of your conversions to your campaigns giving you more accurate insights.
Validated by Meta!
To validate the impact of Mable's superior data quality, we partnered with Meta for an extensive study of 25 A/B tests across 23 brands, comparing Mable against industry-standard tracking. The outcome? Mable causes uplifts in ROAS, purchases and AOV!
Easy Integration with just a few clicks
Thanks to our Shopify-App and Shopware-Plugin, integrating Mable into your shop happens in just a few clicks - without having to touch any code. You can easily connect your Consent Tool and all your advertising platforms via the Mable dashboard.
Once you are done, the tool will tell you if everything is connected successfully.
If any questions remain, our Support Team will gladly assist you via Slack.
All Integrations at a Glance
Don't just take our word for it
As shown in this study, Mable is a great way to improve data quality in the Ad Account. It reports more conversions than industry-standard Pixel & CAPI integrations, leading to an improved attributed conversion rate for the tested Meta Campaigns.
Nicolas Arrivé
Mable was a real game changer for our Facebook campaigns. Not only has the profitability of our campaigns increased by 40% on average, but so have direct sales via Facebook Ads compared to before.
Jason Modemann
Wir konnten unseren Spent durch Mable in einem Monat profitabel verdoppeln! Doch nicht nur die besseren Insights halfen dabei - sämtliche Kampagnen laufen durch die bessere Datenqualität auch deutlich besser. Hab mir auch die Soft KPIs angeschaut. Im Durchschnitt sehen wir einen 19% günstigeren CPC, eine 30% bessere CTR und 20% höhere Scrollstopper Rate.
Chiara Hinteregger
As shown in this study, Mable is a great way to improve data quality in the Ad Account. It reports more conversions than industry-standard Pixel & CAPI integrations, leading to an improved attributed conversion rate for the tested Meta Campaigns.
Nicolas Arrivé
Mable was a real game changer for our Facebook campaigns. Not only has the profitability of our campaigns increased by 40% on average, but so have direct sales via Facebook Ads compared to before.
Jason Modemann
Wir konnten unseren Spent durch Mable in einem Monat profitabel verdoppeln! Doch nicht nur die besseren Insights halfen dabei - sämtliche Kampagnen laufen durch die bessere Datenqualität auch deutlich besser. Hab mir auch die Soft KPIs angeschaut. Im Durchschnitt sehen wir einen 19% günstigeren CPC, eine 30% bessere CTR und 20% höhere Scrollstopper Rate.
Chiara Hinteregger
After the iOS14 launch, we saw a drop in our paid social performance. After we were able to track almost twice as many purchase events as before with Mable, our insights and performance improved massively. A real game changer!
Tobias Schwaller
Thanks to Mable, we were able to significantly improve our campaign performance. The event match quality has risen from 40% to 98% despite a headless setup.
Niclas Franke
Der Mable support ist echt der Hammer. Das tool liefert wieder akkurate Daten was die Perfomance der Kampagnen enorm gesteigert hat. Der Pixel hat wieder richtig Power und weiß an welche Audiences er die Anzeigen ausspielen muss.
Benedikt Jahnke
Die Einführung von iOS14 stellte unsere Paid-Social Performance vor Herausforderungen, die wir mit Mables einfacher Integration meisterten. Dies führte zu einer signifikanten Steigerung unserer Werbeeffizienz und einer deutlichen Verbesserung der Ergebnisse, über die wir mehr als zufrieden sind.
Oliver Behm
Wer signifikante Budgets in Werbung investiert, muss in Zeiten omnipräsenter Automatisierungen mehr denn je sicherstellen, dass die Algorithmen auf der bestmöglichen Datengrundlage agieren können. Mable verschafft uns an dieser Stelle die notwendige Qualität und Verlässlichkeit, wie wir in Tests nachweisen konnten.
Daniel Hummler
After the iOS14 launch, we saw a drop in our paid social performance. After we were able to track almost twice as many purchase events as before with Mable, our insights and performance improved massively. A real game changer!
Tobias Schwaller
Thanks to Mable, we were able to significantly improve our campaign performance. The event match quality has risen from 40% to 98% despite a headless setup.
Niclas Franke
Der Mable support ist echt der Hammer. Das tool liefert wieder akkurate Daten was die Perfomance der Kampagnen enorm gesteigert hat. Der Pixel hat wieder richtig Power und weiß an welche Audiences er die Anzeigen ausspielen muss.
Benedikt Jahnke
Die Einführung von iOS14 stellte unsere Paid-Social Performance vor Herausforderungen, die wir mit Mables einfacher Integration meisterten. Dies führte zu einer signifikanten Steigerung unserer Werbeeffizienz und einer deutlichen Verbesserung der Ergebnisse, über die wir mehr als zufrieden sind.
Oliver Behm
Wer signifikante Budgets in Werbung investiert, muss in Zeiten omnipräsenter Automatisierungen mehr denn je sicherstellen, dass die Algorithmen auf der bestmöglichen Datengrundlage agieren können. Mable verschafft uns an dieser Stelle die notwendige Qualität und Verlässlichkeit, wie wir in Tests nachweisen konnten.
Daniel Hummler
As shown in this study, Mable is a great way to improve data quality in the Ad Account. It reports more conversions than industry-standard Pixel & CAPI integrations, leading to an improved attributed conversion rate for the tested Meta Campaigns.
Nicolas Arrivé
Mable was a real game changer for our Facebook campaigns. Not only has the profitability of our campaigns increased by 40% on average, but so have direct sales via Facebook Ads compared to before.
Jason Modemann
Wir konnten unseren Spent durch Mable in einem Monat profitabel verdoppeln! Doch nicht nur die besseren Insights halfen dabei - sämtliche Kampagnen laufen durch die bessere Datenqualität auch deutlich besser. Hab mir auch die Soft KPIs angeschaut. Im Durchschnitt sehen wir einen 19% günstigeren CPC, eine 30% bessere CTR und 20% höhere Scrollstopper Rate.
Chiara Hinteregger
After the iOS14 launch, we saw a drop in our paid social performance. After we were able to track almost twice as many purchase events as before with Mable, our insights and performance improved massively. A real game changer!
Tobias Schwaller
Thanks to Mable, we were able to significantly improve our campaign performance. The event match quality has risen from 40% to 98% despite a headless setup.
Niclas Franke
Der Mable support ist echt der Hammer. Das tool liefert wieder akkurate Daten was die Perfomance der Kampagnen enorm gesteigert hat. Der Pixel hat wieder richtig Power und weiß an welche Audiences er die Anzeigen ausspielen muss.
Benedikt Jahnke
Die Einführung von iOS14 stellte unsere Paid-Social Performance vor Herausforderungen, die wir mit Mables einfacher Integration meisterten. Dies führte zu einer signifikanten Steigerung unserer Werbeeffizienz und einer deutlichen Verbesserung der Ergebnisse, über die wir mehr als zufrieden sind.
Oliver Behm
Wer signifikante Budgets in Werbung investiert, muss in Zeiten omnipräsenter Automatisierungen mehr denn je sicherstellen, dass die Algorithmen auf der bestmöglichen Datengrundlage agieren können. Mable verschafft uns an dieser Stelle die notwendige Qualität und Verlässlichkeit, wie wir in Tests nachweisen konnten.
Daniel Hummler
Any Questions?
What’s the difference between Mable and other Tracking Tools?
We are often asked if Mable is comparable to other tools like Triplewhale, Tracify or other attribution tools. However, those tools are a completely different category of tools with a different purpose. These tools offer external attribution analysis, without passing the data to the algorithm.
Mable, on the other hand, records the conversion events in the shop as precisely and completely as possible and transfers this data directly to the platform algorithms via the Conversion API.
Is Mable GDPR compliant?
In the development of Mable we are working very closely with a Law Firm that specializes in Data Privacy to make sure Mable always complies with the most recent data privacy laws.
Like all Tracking Tools, Mable can only track users in the EU if they have given their Consent to being tracked. As long as Mable is connected to the Consent Banner in your Shop, Mable tracking is 100% GDPR compliant.
Out of the box Mable can be integrated with most Consent Banners on the market. If you are using a special Consent Banner, you can always connect it manually to Mable via our Custom Consent API.
Why do companies use Mable?
With Mable, companies ensure that the advertising platforms they spend thousands of dollars on each month work as cost-efficient and accurate as possible to maximize the Return on Investment of their Marketing Spend. Through better Insights Mable also helps with decision making and budget allocation.
Which attribution windows does Mable support?
Since Mable focuses purely on accurate conversion data collection and sends this data directly to your advertising platform, Mable is not bound to any specific Attribution Window. Instead the respective advertising platform decides which Attribution Windows to offer.
However, we see significant increases in the number of attributed conversions, especially with very high CPAs and long customer journeys. This means the longer attribution windows offered by the platforms start to work better again when using Mable data.
Does Mable track in real time?
Yes, the average transmission time of Mable is less than 10 seconds.
Does Mable have an impact on page speed?
The Mable App/ Plugin is especially optimised for page speed. The size of the package is less than 50 kb and is therefore very small compared to other tools.