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The #1 ADO solution for eCom brands

Train your algorithm

unlock growth

With Algorithm Data Optimization, you control the signals your ad algorithms learn from. Turn ad performance into real business growth.

Signal Quality

100% clean, complete, and GDPR-compliant signals.

Algorithm Data Optimization

Optimize your ads for what truly scales your business.

Enabling peak ad performance for 200+ brands

Ad Algorithms are only as good as the signals they learn from

Fix the signals your algorithms learn from and optimize for real business outcomes.

The foundation your ads need to perform

Signal Quality

Stop training your ad algorithm on broken signals. Control the inputs that drive performance and feed your platforms complete, accurate conversion data.

Ad account

Conversions

+ 77%

AOV Uplift

+ 19%

ROAS

+ 108%

Shop

Revenue

+ 20-30%

Most signal setups are broken

Browsers and privacy restrictions prevent signals from reaching ad platforms.

Orders can’t be matched to users without the right identifiers.

Algorithms are trained on low-value events.

Consent-related data loss goes unnoticed without proper reporting.

Reporting is inflated due to bad deduplication.

Delayed signals weaken attribution.

Product IDs aren’t synced with the ad catalog.

The algorithm does not optimize for business impact

Ads run in an echo chamber

Algorithms prioritize easy conversions, wasting 30–40% of your ad spend on existing customers

Algorithms chase revenue, not profit

Optimization is based on sales volume, not margin or customer quality.

Budget is wasted on low-quality customers

Algorithms treat churners and loyal customers equally.

Optimization focuses on vanity KPIs

Default platform metrics don’t reflect business impacts.

Optimization for real business impact

Algorithm Data Optimization

Stop relying on standard platform events. Move beyond default purchase signals and shape optimization around real business impact.

Acquisition

CAC

- 20%

NC-ROAS

+ 30%

NC%

+ 25%

Profitability

POAS

+ 19%

Algorithm Data Optimization

Optimizing for real business impact

Go beyond default purchase events and optimize for the outcomes that actually drive your business.

Returning customers

New customers

CAC

NC-ROAS

Purchase Optimization

Returning customers

New customers

CAC

NC-ROAS

Purchase Optimization

Returning customers

New customers

CAC

NC-ROAS

Purchase Optimization

New Customer Optimization

Train your ad algorithms to focus on new customer acquisition instead of repeat buyers. Turn your ad spend into real incremental growth while your CRM handles retention.

Steer budget toward new buyers

Reduce your CAC

Increase New Customer Share

Profit Optimization

Replace revenue-based optimization with profit signals, enriching purchase events with Net Revenue, CM1 & CM2 values in addition to standard gross revenue.

Prioritize high-margin customers and products.

Increase POAS and CM3.

Report CM2, CM3, and NC-POAS in your ad account.

High Margin

Low Margin

CM3

Revenue Optimization

High Margin

Low Margin

CM3

Revenue Optimization

High Margin

Low Margin

CM3

Revenue Optimization

Keeps order

Returns order

Return Rate

Net Revenue

Standard Optimization

Keeps order

Returns order

Return Rate

Net Revenue

Standard Optimization

Keeps order

Returns order

Return Rate

Net Revenue

Standard Optimization

Return Optimization

Report full-, partial-, and non-returns in your ad account. Identify high- and low-return-rate-customers and train your algorithm to target those who actually keep your products.

Lower return rate.

Reduce logistic costs.

Increase Net-ROAS.

Subscription Optimization

Distinguish between Instant-Churner, One-Time-Purchase and loyal subscribers, ensuring algorithms learn from customers who actually stay.

Grow sustainable subscription revenue

Increase LTV

Decrease churn rate

One-Time Purchase

Subscription

Instant Churn

LTV

Standard Optimization

One-Time Purchase

Subscription

Instant Churn

LTV

Standard Optimization

One-Time Purchase

Subscription

Instant Churn

LTV

Standard Optimization

Scaling eCom brands across verticals

Optimization for every e-Com vertical, for D2C brands and the agencies that scale them

Brand

Turn your ad algorithm into a reliable growth engine

Fashion

Food & Supplements

Beauty

Health & Wellness

Home & Living

Pet

Agency

Become a Mable partner, unlock growth for your clients and yourself

Performance marketing agencies

Paid social agencies

Shopify/Shopware agencie

Paid search agencies

Marketing Consulting

Coaching for eCom brands

and others

Proof, not promises

The Mable effect, proven across 200+ brands

See how high-quality data and ADO turn your ad spend into measurable acquisition gains, and scalable growth.

Scaled Meta 7x while increasing new customer rate by +27%.
"Mable helped us recover lost visibility after iOS14 and gave our campaigns a much stronger foundation."
Tobias Schwaller
Head of Performance Marketing
Customer Stories
10
Read more about how Mable enable growth for our customers
Rebuilt tracking foundation and unlocked +50% more purchases.
“Mable clearly improved data quality in the ad account and helped unlock much stronger performance.”
Nicolas Arrivé
Manager at Meta
Restored performance and improved efficiency with +30% NC-ROAS.