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Algorithm Data Optimization

Optimizing for real business impact

Stop optimizing for standard events that are not aligned with your business goals. Control the signals your ad algorithms learn from and turn ad performance into real business growth.

CAC

- 20%

NCROAS

+ 30%

NC%

+ 25%

New Customer

POAS

+ 19%

Profitability

Without ADO

Standard events don't let you optimize for business impact

Ad platforms optimize for the easiest conversions rather than the ones that actually drive growth.

Ads run in an echo chamber

The algorithm prioritizes easy conversions, wasting 30–40% of your ad spend on existing customers

Ads run in an echo chamber

The algorithm prioritizes easy conversions, wasting 30–40% of your ad spend on existing customers

Algorithms chase revenue, not profit

Optimization is based on sales volume, not margin or customer quality.

Algorithms chase revenue, not profit

Optimization is based on sales volume, not margin or customer quality.

Budget is wasted on low-quality customers

The algorithms doesn’t know about returned orders or churns.

Budget is wasted on low-quality customers

The algorithms doesn’t know about returned orders or churns.

Optimization focuses on vanity KPIs

Default platform metrics don’t reflect business impacts.

Optimization focuses on vanity KPIs

Default platform metrics don’t reflect business impacts.

ADO Use Cases

Optimizing for real business impact

Go beyond default purchase events and optimize for the outcomes that actually drive your business.

Returning customers

New customers

CAC

NC-ROAS

Purchase Optimization

Returning customers

New customers

CAC

NC-ROAS

Purchase Optimization

Returning customers

New customers

CAC

NC-ROAS

Purchase Optimization

New Customer Optimization

Train your ad algorithms to focus on new customer acquisition instead of repeat buyers. Turn your ad spend into real incremental growth while your CRM handles retention.

Steer budget toward new buyers
Reduce your CAC
Increase New Customer Share

Profit Optimization

Replace revenue-based optimization with profit signals, enriching purchase events with Net Revenue, CM1 & CM2 values in addition to standard gross revenue.

Prioritize high-margin customers and products.
Increase POAS and CM3.
Report CM2, CM3, and NC-POAS in your ad account.

High Margin

Low Margin

CM3

Revenue Optimization

High Margin

Low Margin

CM3

Revenue Optimization

High Margin

Low Margin

CM3

Revenue Optimization

Keeps order

Returns order

Return Rate

Net Revenue

Standard Optimization

Keeps order

Returns order

Return Rate

Net Revenue

Standard Optimization

Keeps order

Returns order

Return Rate

Net Revenue

Standard Optimization

Return Optimization

Report full-, partial-, and non-returns in your ad account. Identify high- and low-return-rate-customers and train your algorithm to target those who actually keep your products.

Lower return rate.
Reduce logistic costs.
Increase Net-ROAS.

Subscription Optimization

Distinguish between Instant-Churner, One-Time-Purchase and loyal subscribers, ensuring algorithms learn from customers who actually stay.

Grow sustainable subscription revenue
Increase LTV
Decrease churn rate

One-Time Purchase

Subscription

Instant Churn

LTV

Standard Optimization

One-Time Purchase

Subscription

Instant Churn

LTV

Standard Optimization

One-Time Purchase

Subscription

Instant Churn

LTV

Standard Optimization

Where ADO changes your ads

New levers to scale your ads

Move beyond default purchase events and shape optimization through custom signals, conversion value, and audiences.

Custom events

New optimization events let you optimize for customers who actually drive profitable growth.

Show list of Custom Events

Configuration in Mable

Activate custom events that match your business goals.

Optimization in your ad account

Select your custom events as optimization goals inside your ad platform.

Reporting in your ad account

Report real business outcomes directly in your ad account.

Custom conversion values

Go beyond gross revenue and send profit signals, so your algorithm optimizes for profitability instead of sales volume.

Configuration in Mable

Choose which conversion value is sent with each event — from gross revenue to CM2.

Optimization in your ad account

Optimize for "maximum conversion value" based on the "CM2 purchase" event.

Reporting in your ad account

Report CM3, POAS & NC-POAS directly in your ad account.

Custom audiences

Control who your ads reach by targeting or excluding specific customer segments and scale by building lookalikes from your highest-value buyers.

Configuration in Mable

Create segments based on return rate, subscription status, or profitability, and turn them into custom or lookalike audiences.

Optimization in your ad account

Exclude low-quality segments and optimize for lookalike audiences of your best customers.

Reporting in Mable

Gain insights into your customer segments and overall customer base composition.

How Mable Works

Turn conversion data into business growth

Mable captures your raw shop data and turns it into business-aligned signals that guide ad platform optimization.

Reliable signal capturing

Mable captures signals both in the browser and your shop's backend, ensuring complete and reliable conversion data.

Business Logic Application

Inside Mable, you clean and filter your data and define which signals and conversion values are sent to train your ad algorithms.

Unblockable Signal Delivery

Signals are delivered server-side so they reliably reach your ad platforms.

Optimization for real business impact

Ad algorithms learn from these improved signals, allowing campaigns to optimize for profitable customers and real growth

True Performance Measurement

Access detailed analytics in Mable while your ad platforms report performance based on the new signals.

Success stories

Don’t just take our word for It

200+ Brands rely on Mable to turn ad spend into profit

  • Scaled Meta 7x while increasing new customer rate by +27%.

  • "Mable helped us recover lost visibility after iOS14 and gave our campaigns a much stronger foundation."

    Tobias Schwaller

    Head of Performance Marketing

  • Customer Stories

    10

    Read more about how Mable enable growth for our customers

  • Rebuilt tracking foundation and unlocked +50% more purchases.

  • Restored performance and improved efficiency with +30% NC-ROAS.

  • “Mable clearly improved data quality in the ad account and helped unlock much stronger performance.”

    Nicolas Arrivé

    Manager at Meta

Get started

Every day without Algorithm Data Optimization is an expensive day!

Without accurate first-party signals, ad platforms keep optimizing for repeat buyers instead of new ones, wasting budget and slowing growth.

1

Discovery Session

We assess your goals and current setup to find the best fit.

2

Guided Implementation

Structured onboarding plan, milestones and support.

3

Risk-free Trial

Validate results for 30 days, or get a full refund.

Get started

Every day without Algorithm Data Optimization is an expensive day!

Without accurate first-party signals, ad platforms keep optimizing for repeat buyers instead of new ones, wasting budget and slowing growth.

1

Discovery Session

We assess your goals and current setup to find the best fit.

2

Guided Implementation

Structured onboarding plan, milestones and support.

3

Risk-free Trial

Validate results for 30 days, or get a full refund.

FAQ

What’s the difference between Mable and other Tracking Tools?
Is Mable GDPR compliant?
Why do companies use Mable?
Which attribution windows does Mable support?
Does Mable track in real time?
Does Mable have an impact on page speed?
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© 2026, Mable