For eCom brands
Turn your ad algorithm into a reliable growth engine.
With maximum Signal Quality and Algorithm Data Optimization, your algorithm become your best-performing team member.
Use Case
Scaling eCom brands across verticals
Built for every eCom model, margin, and growth goal — for brands and the agencies that scale them.
Advertorial & LP-Funne
Track external landing pages outside your storefront.

First Order Subscribers
Multi Order Subscribers
First Order Churns
Multi Order Churns
Non-Subscription Customers
Subscriptions
Train your algorithm to prioritize new long-term subscribers instead of instant churns or one-time purchases.
Data sharing restriction appplied
One or more websites or apps are in categories with data sharing restrictions.
Health Restrictions
Keep your conversion campaigns running and thriving even as a health and wellness brand.





Multi-Market
Separate signals by market. Compatible with Shopify Markets, Shopware Subshops & separate stores.

High return Rate Customers
Low Return Rate Cistomers
Average Return Rate Customers
High Return Rates
Improve your return rate with audience exclusion and structured return signals.
Returning customers
New customers
Growth Optimization
Optimize for first-time buyers and reduce your CAC.

Profit Optimization
Optimize for high-margin customers and products to maximize your profit.
High Quality Signals
Growing Shop Revenue
Precise Ad Targeting

Early-Stage Brands
Supply your algorithms with the signals they need to establish profitable & scalable performance channels.
Adspend
New Customers
CAC
CAC Target

Scale-up brands
Align your algorithm with your individual business goals to reach the next level of profitable, scalable growth.
Influencer
Influencer
Influencer
Paid Ads
Influencer
Paid Ads
Influencer
Paid Ads
Influencer
Paid Ads
Creator & Influencer Brands
Turn your paid ads into incremental growth instead of farming the bottom funnel & existing customers.
What is waiting for you
Stronger performance in your ad account and shop
Improve performance, reduce acquisition costs, and drive measurable business growth with better signals and optimization.
Optimization for real business impact
New-Customer Optimization
Acquisition
Profitability
The foundation your ads need to perform
New-Customer Optimization
Ad account
Shop
Customers
Results you can verify
Customer stories, quotes, and outcomes from teams who care about clean conversion data.


Scaled Meta 7x while increasing new customer rate by +27%.

"Mable helped us recover lost visibility after iOS14 and gave our campaigns a much stronger foundation."

Tobias Schwaller
Head of Performance Marketing
Customer Stories
10
Read more about how Mable enable growth for our customers

Rebuilt tracking foundation and unlocked +50% more purchases.

Restored performance and improved efficiency with +30% NC-ROAS.

“Mable clearly improved data quality in the ad account and helped unlock much stronger performance.”

Nicolas Arrivé
Manager at Meta

















