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Signal Quality

Reliable Signals. Confident Optimization.

Stop training ad algorithms on broken signals. Take control of the signals that drive your ad performance.

Conversions

+ 77%

AOV Uplift

+ 19%

ROAS

+ 108%

Ad Account

Revenue

+ 20-30%

Shop

Poor Signals limit your ad performance

Lost events, missing identifiers, and delayed signals prevent your algorithms from targeting the right users.

Signals never reach your ad platform

Tracking gets blocked by browsers and privacy restrictions.

Purchases can’t be matched

Missing identifiers stop platforms from linking orders to the right users.

The algorithm is trained on low-value events.

Low-value and irrelevant conversions are treated like high-value ones.

Data loss goes unnoticed

Consent rejections remove conversions from reporting without visibility into the loss.

Data loss goes unnoticed

Consent rejections remove conversions from reporting without visibility into the loss.

Reporting is inflated due to bad deduplication.

Browser and server events aren’t properly deduplicated.

Reporting is inflated due to bad deduplication.

Browser and server events aren’t properly deduplicated.

Delayed signals weaken attribution

Conversions arrive too late to match accurately.

Delayed signals weaken attribution

Conversions arrive too late to match accurately.

Catalog mismatches

Product IDs aren’t synced with the ad catalog.

Catalog mismatches

Product IDs aren’t synced with the ad catalog.

Features

Full control over your signal quality

Capture every event, clean your data, and deliver reliable signals to your ad platform.

100% Data Quality

Capture every event across browser and server. No lost events. No duplicates.

100% Data Quality

Capture every event across browser and server. No lost events. No duplicates.

Data Hygiene

Filter and exclude signals you don’t want to optimize for.

Data Hygiene

Filter and exclude signals you don’t want to optimize for.

Data Enrichment

Maximize user match rate and attribution accuracy in the ad platforms by enriching attribution parameters.

Data Enrichment

Maximize user match rate and attribution accuracy in the ad platforms by enriching attribution parameters.

Markets Optimization

Separate signals by market. Compatible with Shopify Markets, Shopware Subshops & separate stores.

Markets Optimization

Separate signals by market. Compatible with Shopify Markets, Shopware Subshops & separate stores.

Cross-Domain Tracking

Connect external pages to track users on landing pages and advertorials.

Cross-Domain Tracking

Connect external pages to track users on landing pages and advertorials.

Lead Gen

Capture reliable lead events in your store and on external pages to fuel lead gen ads.

Lead Gen

Capture reliable lead events in your store and on external pages to fuel lead gen ads.

Catalogue Syncing

100% match rate between conversion events and catalogs for maximum catalog ads performance.

Catalogue Syncing

100% match rate between conversion events and catalogs for maximum catalog ads performance.

GDPR Compliance

Ensure compliant tracking while maintaining reliable data.

GDPR Compliance

Ensure compliant tracking while maintaining reliable data.

Data Quality Monitoring

Gain full visibility into signal quality, consent rates, and delivery performance.

Data Quality Monitoring

Gain full visibility into signal quality, consent rates, and delivery performance.

How Mable Works

Turn conversion data into business growth

Mable captures your raw shop data and turns it into business-aligned signals that guide ad platform optimization.

Reliable signal capturing

Mable captures signals both in the browser and your shop's backend, ensuring complete and reliable conversion data.

Business Logic Application

Inside Mable, you clean and filter your data and define which signals and conversion values are sent to train your ad algorithms.

Unblockable Signal Delivery

Signals are delivered server-side so they reliably reach your ad platforms.

Optimization for real business impact

Ad algorithms learn from these improved signals, allowing campaigns to optimize for profitable customers and real growth

True Performance Measurement

Access detailed analytics in Mable while your ad platforms report performance based on the new signals.

Success stories

Don’t just take our word for It

200+ Brands rely on Mable to turn ad spend into profit

  • Scaled Meta 7x while increasing new customer rate by +27%.

  • "Mable helped us recover lost visibility after iOS14 and gave our campaigns a much stronger foundation."

    Tobias Schwaller

    Head of Performance Marketing

  • Customer Stories

    10

    Read more about how Mable enable growth for our customers

  • Rebuilt tracking foundation and unlocked +50% more purchases.

  • Restored performance and improved efficiency with +30% NC-ROAS.

  • “Mable clearly improved data quality in the ad account and helped unlock much stronger performance.”

    Nicolas Arrivé

    Manager at Meta

Get started

Every day without Algorithm Data Optimization is an expensive day!

Without accurate first-party signals, ad platforms keep optimizing for repeat buyers instead of new ones, wasting budget and slowing growth.

1

Discovery Session

We assess your goals and current setup to find the best fit.

2

Guided Implementation

Structured onboarding plan, milestones and support.

3

Risk-free Trial

Validate results for 30 days, or get a full refund.

Get started

Every day without Algorithm Data Optimization is an expensive day!

Without accurate first-party signals, ad platforms keep optimizing for repeat buyers instead of new ones, wasting budget and slowing growth.

1

Discovery Session

We assess your goals and current setup to find the best fit.

2

Guided Implementation

Structured onboarding plan, milestones and support.

3

Risk-free Trial

Validate results for 30 days, or get a full refund.

FAQ

What’s the difference between Mable and other Tracking Tools?
Is Mable GDPR compliant?
Why do companies use Mable?
Which attribution windows does Mable support?
Does Mable track in real time?
Does Mable have an impact on page speed?
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© 2026, Mable